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So what’s in a great logo? If you ask Nike or Coca Cola they might say, nothing special. Just a stroke of a pen and voila, great logo! If you ask many others their answer might be, tons of crafty Illustrator or Photoshop techniques and tricks. A logo is so brand specific and subject to …

Read more “A logo by any other style would smell as sweet.”

When you represent your business the tone should display who you are and who your company is, not just what’s trendy at the time. In the news the last few days have been reports of companies like Denny’s joining the tweet-osphere and the youngins on Tumbler.  Truth is, most top companies have social media accounts …

Read more “If the shoe doesn’t fit…”