By all accounts the face of Facebook is changing. It started out as a dating site, for lack of a better description. It then morphed into a social hot spot for teens and then adults and then grandparents. My dad calls it “The Face Page”. Well, like so many forms of social networking, Facebook is a living, breathing entity that basically takes on a life of its own. Nowadays, the teens may be leaving Facebook like a party when the lights come up but businesses are realizing it’s a great resource for reaching the real money spenders, grown folks.
Everyone in the business of helping businesses knows that Facebook is a necessary arrow in your quiver. In fact, some businesses have done away with a website altogether opting instead to have only a Facebook page as their primary internet presence.
While, for now, I don’t advise using Facebook alone, it does make sense for some entities like actors, musicians and other people in the arts. Most businesses, however, should maintain both a professional looking website (even if it’s just a single page) and a well maintained Facebook page. But it’s not enough to just have it. It’s so important to keep your page current and visually relevant.
Daily posts, responding quickly to comments/questions and posting high quality photos and photo ads is so important to optimizing Facebook. Tons of people choose to check out a business’ Facebook page rather than their website hoping to see honest reviews and info on the company. It’s sort of a little sneak peek into the inner workings of the business. Post about your employees, your daily activities, your upcoming changes and of course any promotions or events you have going on. Facebook for business should be considered a personal conversation with your customers. It’s got to be personal and real to get the most bang for your proverbial buck.