When you represent your business the tone should display who you are and who your company is, not just what’s trendy at the time.
In the news the last few days have been reports of companies like Denny’s joining the tweet-osphere and the youngins on Tumbler. Truth is, most top companies have social media accounts so it wasn’t so fascinating that they were on Twitter and Tumbler, so much as the “tone” of their posts. They’ve gone with a very funky, youthful sound for their social media style. Personally, I think it’s cool. Dare I say…they’re dope!
Ok, it’s totally understandable if you cringed when I said dope. It’s weird to me too! But here’s the thing, it should feel weird. I’m, shall we say, not a kid anymore. I’m not a young start up comprised of 20 year olds straight out of college. My slang days are pretty much behind me, as they should be. The tone of your social media should represent who you are and who your company is, not just what’s trendy at the time.
Not to mention, just like with the “dope” comment, customers and clients can sense when the tone of your social media doesn’t fit who you are as a company. That’s not to say don’t be current and on trend with social media techniques and practices, but the tone of your social media should be consistent with the type of business you operate.
Do, add a little humor in there from time to time. Do, stay on trend with posting types (i.e. photos, memes, videos). Do stay true to your genre of business. Don’t use the word “dope” if you are over the age… 🙂